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CHICAGO, Aug 11, 2008 (BUSINESS WIRE) -- Sun-Times Media Group, Inc. (OTCBB:SUTM) today announced that the Sun-Times News Group, its principal operating unit, has expanded its relationship with Buffalo, New York-based Classifieds Plus, Inc. to handle most of its inbound classified advertising sales.
The Sun-Times News Group launched a pilot program with Classifieds Plus at its suburban Fox Valley Publications division in March, with successful results. Upon review, the Company decided to outsource nearly all inbound classified call activities across all Sun-Times News Group divisions, which include the Chicago Sun-Times; Pioneer Press Publications; Post-Tribune; and Midwest Suburban Publishing, which includes the SouthtownStar.
"The Sun-Times News Group is committed to focusing on being the best source of news and information, while vigorously managing its costs in a challenging financial environment," said Cyrus Freidheim, President and Chief Executive Officer of Sun-Times Media Group. "We have been pleased with the performance of the pilot program with Classifieds Plus in our Fox Valley operations."
Benefits of the agreement include:
-- 24/7 daily and weekend service;
-- Ability to grow revenue per call;
-- "Best practices" based on experience with many other newspapers.
Classifieds Plus provides classified call center services to more than 200 newspapers across the United States.
"The Sun-Times News Group will continue to look for ways to manage costs and increase efficiencies," said Mr. Freidheim. "Sun-Times Media Group remains committed to its goals to reduce overall cost, improve service, and focus our investments on areas that ensure we remain the Chicago region's best source of local news and information."
About Sun-Times Media Group
Sun-Times Media Group is dedicated to being the premier source of local news and information for the greater Chicago area. Its media properties include the Chicago Sun-Times and Suntimes.com as well as newspapers and Web sites serving more than 200 communities throughout the Chicago area. Further information can be found at http://www.thesuntimesgroup.com.
Cautionary Statement on Forward-Looking Statements
Certain statements made in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain the words "believe," "anticipate," "expect," "estimate," "project," "will be," "will continue," "will likely result" or similar words or phrases. Forward-looking statements involve risks and uncertainties, which may cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by Sun-Times Media Group with the Securities and Exchange Commission, including in its Forms 10-K and 10-Q. New risk factors emerge from time to time and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such risk factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, investors should not place undue reliance on forward- looking statements as a prediction of actual results.
SOURCE: Sun-Times Media Group, Inc.
Sun-Times Media Group, Inc. Tammy Chase Director of Investor Relations (312) 321-3230 tchase@suntimes.com
Copyright Business Wire 2008
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